Since 2005, the launch of NCT’s first strategy, the charity has doubled in size. This growth and expanding role makes it an ideal time for NCT to re-examine its charitable remit. So the charity now has an updated vision, new priorities for the future and a strategy for the coming decade – to 2020.
Middle-age, middle-class
Belinda Phipps Chief executive says: “NCT is reaching huge numbers of parents right across the social spectrum, but is reputed to only be working with middle to higher income families. This image puts off others. We have been changing this, and want to go further still to make sure the means we use to reach people work for everyone. We need to change the way people see the charity too, so every parent knows they are welcome.”
New strategy
The charity’s new strategy includes a focus on growth, services and policy which benefits all parents, and partnership, working with a wider network of organisations and services to benefit all parents.
Belinda Phipps continues: “NCT has been instrumental in changing policy and law on breastfeeding but we need to be clearer that we provide support services for everyone. Our breastfeeding counsellors can help when you are using formula as well as when you are breastfeeding.” The charity wants all parents-to-be and new mothers and fathers to know it is there to help.
NCT Whafedale is recruiting.
They are looking for volunteers to help them implement the new strategy locally and help the NCT to reach 20 million parents by 2020! Local NCT chair Eleanor has taken the time to tell us more about the vacancies available.
Want to get back into shape after having a baby? Want to meet other parents of young children? Local sling walks and pushchair walks organised by local mums are the answer!
The pushchair walks have been going in Ilkley for nearly 3 years! They are a great way to get some fresh air and meet other new parents. You don’t need to be particularly fit, you just need a pushchair and some comfortable shoes. Teresa has been running these walks for nearly a year but she is taking a few weeks off now that she is expecting her second baby. So, Barbara and Susan will be taking over. Come and meet them every Thursday morning outside Cafe Nero in Ilkley. For more details, click
By Heather, follow me on
Nursing bras. Might sound obvious but do NOT accept an offer of one from a friend. You will be wearing these probably through pregnancy and beyond if you decide to b-feed. Buy at least three, and it might sound grim but again if you buy branded you can sell them on ebay. I bought
Baby sleeping bags. A must especially in winter. Try TK Maxx for good deals or borrow/buy second hand. Everything can be washed! The 


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The award-winning baby signing classes,
2.
I always worry about parking but in fact it is only £3 for five hours just behind the museum and there is usually space even on a Saturday. The museum is free and there is a great café with a microwave for baby food plus baby changing. If it all gets a bit much you can go to the bit where you can request any TV programme and sit in your own private booth. I always request “Rainbow”. Then sit with my eyes closed while my boys goggle at the large screen. There is also the Imax through this is quite pricey.

