Whether you run a local baby class or you provide childcare for pre-school children, you’ve made the right decision in choosing MoorMums to help get your brand recognised.
According to the Office for National Statistics, 18.3 million households in the UK (70 per cent) had Internet access in 2009. This makes the Internet a prime location for your advert. In addition, as costs are low (e.g.: there are no printing costs), advertising on the Internet can be cheaper.
MoorMums is fast becoming the no1 information website for new and expectant parents and carers in the area around Ilkley Moor. This includes: Ilkley, Otley, Guiseley, Baildon, Bingley and surrounding villages (see the MoorMums area). Throughout 2010, there were around 150 individual visitors to the website each day.
Whether your business is aimed at pregnant women or carers of pre-school children, MoorMums is the advertising place for you.
MoorMums PR and Marketing
At MoorMums, we are active in the local community in terms of PR and marketing. We regularly advertise in local baby shops, libraries, cafes and newsagents. We are also regularly featured in the local press. This means that we do all the leg-work so you don’t have to!
Listing page – we offer FREE listing pages for businesses relevant to our target audience (e.g.: baby groups and classes). As part of this, we also offer link swaps.
Rolling advert on the home page – 4 week slots are available.
Premium static advert on the home page - 4 week slots are available in the top right hand corner of the home page.
Annual subscription to the events calendar – The events calendar is one of the most popular pages of the website. In addition, all up-and-coming events are listed on the right hand side of every page of the website. This is a great way of spreading the word about your events.
We list relevant events run by charitable organisations for FREE.
NEW : Adverts on listing pages – After the home page, our listing pages (e.g.: the ‘baby classes‘ page or the ‘groups‘ page, are the most popular on the site. We are now offering 12 week static advertising slots on the top right hand corner of these pages.
Advertising packages – We offer packages to advertise new classes, one-off events and special offers. These can include a link on our facebook page, a mention in our newsletter and some editorial content.
Featured special offer – This is a great way of telling local parents about your business. If you provide a special offer for anyone who mentions MoorMums, we can feature it in our newsletter to members and on the home page.
NEW Discussion forum sponsor – The discussion forum is very popular with local parents – especially the nearly new section. We offer a sponsorship package.
For futher details on any of these options or a customised package to suit your needs, please contact us.
Those who have advertised with us in the past have been very pleased with the response they have had to their advert on MoorMums. Here is just some of the feedback we have had.
Lynne from Rhythm Time says: “I do get a good response from MoorMums but the mums aren’t specific as to where on the site they saw the advert, so it could be from the list of classes, or the home page, or when there’s an event. But MoorMums is definitely a good source of promotion for me.”
Colette from Buttercups play centre in Otley says: “We were really pleased with the response we got from the advert we placed on the MoorMums home page. Many thanks for your help and guidance. We will definitely want to advertise with you again in the future.”
Eleanor from NCT Wharfedale says: “We’ve had quite some interest through MoorMums in the volunteer positions we advertised recently. Thanks for supporting our charity, MoorMums.”
Jane from Wharfedale Babies Montessori Nursery says: “Quite a number of new enquiries have originated from your site in the sense that new mums have come along to the stay-n-play sessions and then passed the word on amongst their friends. As far as we are concerned, your advert is money well spent!”
Sally Payne from Daisy Birthing says: “Thanks MoorMums! We’ve just put the start of our new term on your events calendar and I’ve already received a booking through your site!”
Caroline from Moorfield School says: “We love your website and a lot of our new mums have heard of our group through yourselves – Thanks.”
Angela from Yogamum says: “We’ve just run a 4 week advert on the rolling section of the MoorMums home page. In that time, MoorMums was our highest source of referrals (after Google). These referrals were also the best quality with 80% of them being new visitors spending an average of 11 minutes on the site and visiting 7 pages – so obviously those who are coming from MoorMums are the serious ones and are more likely, in my view, to sign up to our classes.”
Anna from All Saints Pre-school and Playgroup says: “We were really happy with the advert and thought it looked extremely professional and eyecatching. The links on the initial picture that take you to the more detailed page are fabulous; making it really simple for people to access information. It was very easy to set up and the Moor Mums team made a great job of our cobbled together blurb!”
Mel from Sing and Sign says: “I am getting loads of bookings from my recent advert so thanks very much.” (The advert had been live for 3 days).
Kirsty from JoJingles says: “From our 4 week advert in October 09, we’ve had 2 people join the new Ilkley class from seeing it on MoorMums so I’ve told those taking over the franchise that it is something they should definitely carry on advertising with.”
“We also advertised for 4 weeks in summer 09. I’m not sure of the exact response but I know I had one booking that mentioned the 10% discount from MoorMums – (which to be honest pays for the advertising so is worth it). For me I was more looking for the exposure and getting my new phone number out by any means than I was bothered about getting bookings (although the bookings help) and I have to say that I have received loads of calls about the classes. While I don’t know if they were all directly from MoorMums, I did only advertised with you, a national mum information website, on my own website and a local free family magazine so I have to say I’m more than happy with the response I have had back.”
Rachel from Yoga Bugs says: “I managed to get some great endorsements for the website which is very useful. At least 2 of the mums who took part mentioned MoorMums.”
How to advertise
If you would be interested in advertising on MoorMums, please contact us.